InCowMental is a "cowsy", cute and absurd incremental game where you build a dairy empire from a small countryside field. Milk your cows, grow your wheat, age your cheese, set out to conquer the world and boost your production with mini-games.

Somewhere deep in the French countryside, three cows are waiting for you in a field. That's all you have: no factory, no truck, no marketing plan. Just a cursor, three udders and an unreasonable ambition: to feed the planet with your milk and your cheese.

Start small

Hover over your cows to milk them by hand. Call in a truck to sell your milk for your first "CowCoins". Order some wheat to feed your growing herd.

Grow

Grow your own wheat, hire farmhands to do the milking for you, bring in harvesters, unlock new grain varieties and new cow breeds. Open your cheese dairy, then your marketing department. Each step brings a new screen, a new resource, a new way to keep the machine running.

Automate

Everything you used to do by hand eventually runs on its own so you can focus on what's next.

Play

Mini-games are there to boost your production:

a rhythm game to find the musical style that gets your cows moo-ving
a molecule-mixing game to engineer wheat that slaps
a minesweeper in the aging cellar to save your wheels from rotting
a flappy bird where a cow steers the cheese market
...and many more to discover

From three cows in a field to a world-renowned dairy brand, grow your fame, multiply your revenue, and put your cheese on every table in the world.